3 Tips For Adding Infographics To Training Programs
Do you believe the adage that a picture is worth a thousand words? If so, how much of a stretch is it to reason that a well-designed infographic is worth about 5.5 minutes of lecture or audio narration (if you calculate speech at a rate of 180 words per minute)? Afterall, we know visuals help learners:
When designed well, infographics can “speak” to learners in ways that lecturing and experiential instruction (like role plays and simulations) cannot. So, how should you go about incorporating infographics into your program?
Consider these 3 tips:
Instructionally sound training development begins with a design or outline that includes—at the very least—high-level information about:
When you get to the part of your design that outlines instructional methods, it is time to consider whether infographics provide value to your program. Specifically, consider the following questions, which will help you determine how infographics can provide the best learning value for your program:
Once you’ve determined the role (e.g., illustrate a complex process, reiterate key messages, etc.), placement (e.g., lesson 5, objective 3), and content for the infographics in your program, you should create a mock-up of one infographic for Subject Matter Expert and stakeholder review. The purpose of this prototype is to establish the look and feel of all infographics in the program. Then your team can use it as a template or sample for the remaining infographics to be developed.
You can either use design software—such as Adobe Illustrator®—or a template-based service like Venngage to create your infographic (see sample below). Whatever tool you decide to use, you should consider the following design tips:
The infographic above was created using a Venngage template.
Within about 6 months after a program is rolled out to the target audience, do what you can to evaluate the effectiveness of the training. For instance, if your program was delivered via Instructor-Led Training, you might conduct interviews, focus groups, or surveys with learners and their managers to collect feedback. As part of this process, ask learners to rate the value of the infographics to their learning and performance improvement.
If your program is launched online through a Learning Management System (LMS), you can also comb through the data available to you to determine how often the infographics were launched. The data will let you know which learning assets, such as infographics, were launched repeatedly by learners (providing more learning and performance improvement value), and which were passed over (providing little-to-no value).
Using feedback collected during the evaluation, you can then improve the infographics (if needed) to better support the goals of the program.
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