Press Release: Choice Hotels International and TraCorp Win Bronze at the 2018 Brandon Hall Group Excellence Awards in Technology
Choice Hotels International and its LMS provider, TraCorp, won a coveted Brandon Hall Group bronze award for excellence in the Best Advance in Learning Management Measurement/Business Impact Tools category. Their joint win was announced on December 6, 2018. Winners are listed at http://www.brandonhall.com/excellenceawards/past-winners.html. Choice Hotels International and TraCorp entered the award for using a business analyst to mine learning data from TraCorp’s community-based LMS, Google Analytics, and Vimeo to:
- Study learner navigation to increase learner engagement.
- Study learner behavior to enhance training design.
- Compare business analytics to learner analytics for clues to improve performance.
- Evolve the LMS to meet ever-changing business needs.
- Product: What was the product’s breakthrough innovation?
- Unique differentiators: What makes the product unique and how does it differ from any competing products?
- Value proposition: What problem does the product solve and/or what need does this product address?
- Measurable results: What are the benefits customers can expect to experience as a result of using this product?